Dailybeam

Renowned hat maker New Era and Microsoft’s Zune have teamed up to release a line of limited-edition caps, podcasts, and events as part of a new marketing campaign. New Era and Zune both cater to hip, trend-setting music-lovers so it’s only natural that both companies have partnered up. New Era will create four limited-edition 59FIFTY caps that will have custom designs from popular musicians. Zune will also make a small number of customized Zune players similar designs. Also in zune News 28 webisodes are also expected and will include celebrities and musicians such as Travis Barker and "Rampage" Jackson. New Era and Zune will also host launch parties and events for each limited-edition hats release at one of New Era’s flagship stores.