What a Difference a Year Makes

August 13th, 2008 by admin

My friend George has a tendency to jump into things without thinking. Like the way he spent a small fortune having a hot young web designer create a spectacular website to showcase George’s home business.

Great idea, George. The problem was, when I visited George a year ago, he’d had 25 visitors in 3 months. Trying to be sensitive, yet helpful, I dropped the term “Internet marketing” into the conversation 40 or 50 times.

Recently I had coffee with him and he proudly announced that he’d had 900 visitors to his site last month and business had increased quite a bit since he’d started using pay per click advertising.

He explained that the idea “just came to him out of the blue”. Amazing.

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